ABEETA
Empowering Professionals with the Art of Ethics and Etiquette in American Business

Become a Certified Ethics and Etiquette Expert in American Business
Offered by the American Business Ethics and Etiquette Trainers Association (ABEETA) founded in 2001.
A Division of Concept to Licensing LLC
Join a global network of trainers and become a certified Expert in American Business by becoming a Certified Ethics and Etiquette Expert. Trainings are conducted on Zoom, or occasionally in person in New York City and Chicago, led by Phyllis Davis, Founder and Director of ABEETA.
As a freelance Certified Ethics and Etiquette Expert, Phyllis Davis will teach you how to market your skills if you only want to work over Zoom, or if you want to travel in the US or globally.
If you are interested in hiring Phyllis Davis as a speaker for your event, as a trainer within your organization, or as a personal consultant/coach to teach you or your teams diplomacy skills. I encourage you to contact me: 804-467-3752 est. pd****@et**************.com. Or, you can leave me a message on our Contact Us Page.
Why get certified?
The Three C's for ABEETA Trainers and Speakers to succeed: Collegiality, Collaboration, and Compassion.

Use ABEETA’s Training Materials
You will learn how to market your skills and use ABEETA’s proven curricula to deliver impactful ethics and etiquette training. Phyllis offers ongoing support after your initial ABEETA training with Zoom calls to show you how to market your credentials and ‘book work.’
Position Yourself as an Expert
By aligning with Phyllis Davis and becoming certified within ABEETA, you will learn to become a sought-after consultant/coach, corporate trainer, and keynote speaker. Use your new ABEETA credentials as the key to a great new adventure. Step in Phyllis Davis’ shoes!
Expand Your Influence locally and globally
Share your expertise as a television, radio, and online media resource. Become a podcast guest, conference panel expert, or industry thought leader. Speak at companies, universities, and conferences or deliver the keynote address at corporate luncheons.
Become Certified as an Ethics and Etiquette Expert.
- ABEETA is for aspiring speakers and trainers who understand that credibility and authority are everything. If you want to become an industry-recognized expert and thought leader who leads corporate training sessions, offers ethics and etiquette coaching/consulting to professionals and speaks on major stages, then it’s time for you to receive your ABEETA Certification.
- Phyllis Davis, with over 40 years of experience, will share her proprietary knowledge and all her curricula, empowering you to succeed in your professional journey, make a lasting impact in the industry, and be paid top fees to speak, train, and consult/coach.
- Your Certification highlights corporations and aspiring trainers’ challenges in restoring workplace trust, communication, and professionalism while reducing stress and boosting productivity in the hybrid era.
Upcoming Zoom Training Dates Remaining 2025:
One Training for MAY, 2025 – Three-class training dates: Friday, May 2, 2025, 2:00 pm EDT to 4:30 pm EDT, and Saturday, May 3, 2025, 9:00 am EDT, to 4:00 pm EDT, (time off for lunch), and Sunday, May 4, 8 am EDT, to 10 am est.
One Training for JUNE, 2025 – There will be three training classes: Friday, June 27, 2025, 2:00 pm EDT, to 4:30 pm EDT, Saturday, June 28, 2025, 9:00 am EDT, to 4:00 pm EDT, (time off for lunch), and Sunday, June 29, 8 am EDT, to 10 am est.
One Training for AUGUST, 2025 – Three-class training dates: Friday, August 15, 2025, 2:00 pm EDT, to 4:30 pm EDT, and Saturday, August 16, 2025, 9:00 am EDT, to 4:00 pm EDT, (time off for lunch), and Sunday, August 17, 8 am EDT. to 10 am est.
One Training for OCTOBER, 2025 – Three-class training dates: Friday, October 10, 2025 – 2:00 pm est to 4:30 pm est, and Saturday, October 11, 2025, 9:00 am EDT, to 4:00 pm EDT, (time off for lunch), and Sunday, October 12, 8 am EDT, to 10 am est.
One Training for DECEMBER, 2025 – Three-class training dates: Friday, December 12, 2025, 2:00 pm EDT, to 4:30 pm EDT, and Saturday, December 13, 2025, 9:00 am EDT, to 4:00 EDT, (time off for lunch), and Sunday, December 14, 8 am EDT to 10 am, EDT.
FEES FOR ABEETA CERTIFICATION
The fee for online Certification for American Business Ethics and Etiquette Trainers Association (ABEETA) is US$4,500.00. This fee includes Phyllis Davis’ curricula and other proprietary materials, such as marketing suggestions to secure opportunities to speak, train, and consult/coach as a freelance trainer. No other fees are owed to Ms. Davis after you pay your initial payment of US$4,500.00.
- Referral fee: If you are certified by the American Business Ethics and Etiquette Trainers Association (ABEETA), and you are in good standing as a speaker and trainer using our proprietary materials, Ms. Davis may refer you for jobs as a speaker or trainer for a 10% fee. Concept to Licensing LLC will invoice the company and pay your earnings when the company pays its fee for your work.
Payment of the $4,500 holds your seat for the training day. Ms. Davis keeps the Zoom classes very small, and you will receive one-on-one attention and answers to all your questions.
Typical speaking, training, and consulting/coaching fees are posted at the bottom of this page.
Ms. Davis will hold three Zoom calls after your certification to help you explore marketing your new business. You will engage in role-play for phone calls, setting up email messages to send to individuals at companies, and closing strategies. Like any new business, you must be willing to spend time to build your practice. If you are unwilling to spend at least two hours daily on marketing efforts, then maybe freelancing is not meant for you. Owning your own business is a serious commitment of time, passion, and money.
You must also be willing to set up your own website to attract customers and write a blog and a newsletter to showcase your thoughts and opinions about ethics and etiquette in the world today.
In addition to a website, it’s a good idea to join LinkedIn Pro to post articles twice weekly and occasional posts with images and thoughts. LinkedIn is where you will connect with business leaders with the authority to hire you. There are several other social media sites to post that can support your marketing efforts. Creating your visibility is vital.
Several affordable apps are also vital to your success, and they will be discussed in the marketing section of your Certification.
We accept PayPal (which accepts major credit cards), Zelle, wire transfers, and checks. For more information, contact Ms. Davis with your questions, or book a 30-minute free call with Ms. Davis on Calendly with buttons posted on this page, and on Contact Us page.
WHO WE ARE
About ABEETA
Founded in 2001, ABEETA has certified trainers in 42 countries and across the United States. Phyllis Davis, the Founder and Director, facilitates all trainings and brings decades of expertise as the author of Navigating Virtue: Ethics and Etiquette in the American Business Landscape©.

What You'll Learn
Etiquette Training Topics
- Leadership Training
- Business Dining Manners
- Choosing Wine and Pairing with Food
- Navigating the American Business Handshake
- Giving and Receiving Business Cards
- Business Introductions
- Communication Skills & Psychological Safety
- Text, Phone, Zoom, and Email Etiquette
- Small Talk in Business Settings
- Inclusivity for Disabilities
- Small talk in the Workplace
Ethics Training Topics
- High Level Diplomacy
- Understanding Corporate Hierarchy
- Hybrid Manager's Guidebook
- Navigating Technology for Teams
- Goal Setting and Productivity
- Team Building and Oversight
- Motivation and Rewards in Hybrid Work Environments
- Managing Workplace Distractions
- Leadership Styles for Today’s Workplace
- Promoting Literacy in Professional Spaces
- Creating an Ethics Pledge
Ready to make a difference in the business world and in YOUR own LIFE?
Average Training Fees for Newly Certified ABEETA Experts. Your fees will go up as you become more established:
- Referral fee: If you are certified by the American Business Ethics and Etiquette Trainers Association (ABEETA), and you are in good standing as a speaker and trainer using our proprietary materials, I may refer you for jobs as a speaker or trainer for a 10% fee. I will invoice the company and pay your earnings when the company pays me, minus the 10% fee.
- Corporate Training Rates (on site): US$200 to US$500. Offer to speak for free for such groups as Rotary International (you will usually talk for 22 minutes after the luncheon, and you’ll also be invited for lunch) or the Chamber of Commerce; in exchange, ask them if you can have yourself filmed during the talk so you can include video clips in your speaker’s video to present to prospective companies.
- Online Training rates are slightly less, US$100 to US$250 per half day. A half-day is considered three and a half hours. You will not train the entire three and a half hours, but you will be available for questions and answers, encourage dialogue, create small groups to workshop your lesson, be available for networking, or private coaching as part of that half-day rate. You may also mix topics like teaching Dining Manners and Small Talk. Communication skills, managing teams, and creating ethics pledges are all stand-alone topics requiring the entire half day. Phyllis Davis will coach you on your presentation to become a top-notch speaker.
- Value-added Services: Offering additional services such as follow-up webinars, Zoom calls, or additional coaching sessions can justify higher fees. Your fees should reflect the value you bring to the organization and the impact of your training or speaker engagement on their business practices.
- Speaker Fees: US$1,000 to $5,000 for a keynote address at a conference or convention. A major keynote address is about 40 to 50 minutes. The company appreciates it when you stay after the keynote to answer questions. I also suggest you offer to sit on a panel for free if it is the same day as you speak, or if you live locally, you can return on another day of the conference to sit on the panel.
- Corporate Coaching: US$200 to US$300 per hour, weekly appointments on the phone or over Zoom with a minimum of 90-day commitment. This fee is based on your experience as a business coach. Your goal is to groom and guide people in the corporate environment in communication, relationship building, and leadership. Your coaching goals must be clearly laid out on the first call. I offer a free 30-minute call to lay out these goals before the first one-hour session. Zoom calls are preferable for consulting/coaching, if possible, to establish deeper rapport, and it is also a chance for you to watch their non-verbal clues during the session.
Travel Expenses:
Speaker and trainer fees typically include airfare, mileage, accommodation, and meals. These are standard reimbursement practices:
- Airfare: You will be reimbursed for economy round-trip tickets from the speaker’s home to the event location, often capped at the advanced purchase rate. Often, your airline ticket may be overseen by the company at the front end.
- Mileage: personal vehicle mileage is reimbursed at US$0.50 per mile.
- Accommodation: Up to two hotel nights, typically at the conference hotel, are reimbursed at the group rate.
- Meals: A fixed daily meal allowance, often around US$50 per day, is standard.
- Miscellaneous Expenses: Additional fixed allowances may cover local transportation, tips, and other minor expenses varying from US$60 to US$140 based on the number of presentation days.
- Always confirm specific terms with the event organizer before the engagement.